TankZen is a consumer-facing product combining a mobile app and physical sensors, helping people better manage their aquarium tank health and fish. The team designed flows integrating hardware and software, creating an easy-to-understand UI for the sensors to provide critical environmental data, along with recommendations and reminders to adjust and take action for optimal water quality and conditions, literally saving people's pets.

Visual, product and UX design for TankZen

Know What's Going On in Your Tank with TankZen

Helping Pet Owners Save Their Fish and Have a Better Aquarium Experience

The most common issue for pet owners is not knowing the water needs to be changed, drastically affecting survival rates. Other factors like temperature and PH also significantly contribute to occupant health in an aquarium, and TankZen addresses all three with an integrated sensor system connected to a mobile app - simple to set up and use.

My role in this project included product design, UX content and writing, user experience and visual design.

As the  All-In-One Visual, Content and UX Designer, I collaborated with our Lead Software Engineer, Front End Developer and Hardware Designer to concept and create the brand, voice, flows and product design to create an MVP. I organized the creative and brand, considered and designed UX for the product, wrote UX content and developed a research plan for usability testing sessions to figure out how pet owners were currently making decisions about their tank care.

For Continuous Product Discovery (ala Teresa Torres) I used customized Google forms and incentive popups to learn about aquarium owners and facilitate regular customer interviews with people who are the right market segment

Continuous product discovery with customer interviews every week

Finding prospective research participants

A hand drawn sketch from TankZen
TankZen sketch

TankZen content taglines

Site Design