Helping Pet Owners Save Their Fish and Have a Better Aquarium Experience
The most common issue for pet owners is not knowing the water needs to be changed, drastically affecting survival rates. Other factors like temperature and PH also significantly contribute to occupant health in an aquarium, and TankZen addresses all three with an integrated sensor system connected to a mobile app - simple to set up and use.
My role in this project includes product design, UX content and writing, user experience and visual design.
As the All-In-One Visual, Content and UX Designer, I collaborated with our Lead Software Engineer, Front End Developer and Hardware Designer to concept and create the brand, voice, flows and product design to create an MVP. I organized the creative and brand, considered and designed UX for the product, wrote UX content and developed a research plan for usability testing sessions to figure out how pet owners were currently making decisions about their tank care.
For Continuous Product Discovery (ala Teresa Torres) I used customized Google forms and incentive popups to learn about aquarium owners and facilitate regular customer interviews with people who are the right market segment
Call for Product Research Interviews: Aquarium Owners
Do you keep a freshwater aquarium of 20 gallons or more?
Do you own a smartphone and have a wireless connection?
We're developing a new product to help aquarists take better care of their fish, and we're looking for interview candidates to help us create a better experience using the product.
Qualified candidates will share with us how they care for their aquariums, what their difficulties are, how they solve problems and insights on what works for them. Interviews and information gathering will be conducted over a few scheduled zoom sessions and completed online questionnaires.
In consideration for participation in three 45 minute interviews via Zoom and completion of 3 online surveys, qualified candidates will receive:
Please respond by sending an email to:
Please let us know how large your tank is, how long you've been at this and include a photo of you with your tank.
We will only use your email address for the purposes of this product research project.
We look forward to hearing from you!