About me

If I didn't have an opinion, I wouldn't be a UXer/writer/designer.

I'm a fan of treating new systems and ideas in an organized fashion, by listening and learning the language and taxonomy used, understanding how small processes or concepts fit together into larger pieces and being able to envision future paths and solutions to problems.

All of the above requires a keen sense of hierarchy, to pick out the most important parts and organize them in a way everyone can understand. This is the same for copy, visual communication and buyer journeys.

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