A B2B, Single sign-on Saas App for Accountants and their clients
Users and Needs
CloudRunner is targeted for Accountants, HR groups and their MSB clients A common problem for thse folks is how to manage licenses and provisioning and long on-boarding times. CloudRunner addresses these issues with a web based, customizable desktop environment to offer one-click access for clients in all their daily apps.
As the Junior Content and UX Designer, I collaborated with our SVP of Product, Lead Software Engineers and Front End Developer to concept and create the brand, voice and content, flows and product design. My job was to organize the creative and brand, consider and design for product
We used Appcues for in-app how to information, highlighting what to do when it was needed instead of overwhelming the user with tons of information all at once. Learning about aquarium owners by using customized Google forms and incentive popups to have regular customer interviews with people who are the right market segment